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More importantly, we are mining our water resources, both in the US and worldwide. As those underground wells run dry in the next several years, we’ll face unprecedented shortages of water and food.
Far-thinking executives are wondering how to replace the Baby Boomers who are starting to retire. And since the incoming work force is smaller than the retiring Boomers, the best talent will be highly sought after. Simply put, the best and brightest employees want to work for Sustainable companies.
The precipitous drop in the stock market in late 2008, coupled with lack of liquidity in the financial markets, presents another challenge. Socially responsible companies attract and retain the better shareholders and investors, and have a higher P/E ratio, because they carry lower risk.
Net/net: Companies that start seriously on their Sustainability journey will have competitive advantages in all five scarce resource areas. They will also have an advantage in dealing with the increased regulations that are almost certain to be created in the coming years, because they’ll be well ahead of the regulatory curve.
How does Sustainability work? Click New Paradigm to learn more.
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